Whether you’re an armchair punter or a professional gambler crunching odds like a Rubik’s Cube, you probably know that the house always wins. But what you might not realize is that Singapore Pools is more than just a place where aunties and uncles queue up to buy Toto tickets. This multifaceted entity has its fingers in many pies, from football betting to horse racing and lottery games. And if you’re smart enough, you might actually make money here.
As Singapore’s legal gaming operator, we aim to be a world-class responsible gambling organisation. This means we work with other organisations and agencies to help them understand how gambling can affect people. We also dovetail responsible gaming messaging into anti-illegal gambling initiatives.
We’ve also been working to enhance our services to meet the growing demands of our customers. We’ve launched a range of online and mobile products to help them bet safely, manage their accounts and be more informed. We’ve also been actively pursuing a more sustainable business model by investing in our digital capabilities. We’ve set up an Innovation Team to spearhead and drive new technology and innovations. We’re also building a culture of continuous learning and collaboration so our staff can stay relevant and competitive.
Our work has paid off. We’ve received the Employer of Choice award by Human Resources Director Asia and been recognised as one of the Top 50 Great Places to Work in Singapore. We’ve also been a champion for safe play and responsible gaming, with forums jointly hosted with the Institute of Policy Studies and playing a major role in inaugurating the nation-wide Safer Play Awareness Week programme.
In the years since its founding, Singapore Pools has transformed itself from a government-owned company that combated illegal gambling to a diversified organization with a variety of product offerings. Its ethos has remained the same, however – a commitment to keep the house in check while providing a safe and trusted environment for those who choose to bet. By doing so, it has earned the trust of its customers over the decades.
